Hip Hop Tamizha Aadhi Turns Director, Aims At Teaching People Why Banning ‘Jallikattu’ Is Wrong!
Music director ‘Hip Hop Tamizha’ Aadhi aims at teaching people why banning Jallikattu, an age-old sport in Tamil Nadu, is wrong through a short film directed by him. Talking about the film the Thani Oruvan musician has said, “I shot this video in a village down south a month ago. I am also the director of this video, which provides a platform for those who rear bulls for jallikattu,” according to a report from Times of India.
He has also said that banning Jallikattu is wrong as there are many scientific reasons behind conducting the controversial sport, that has been in existence for a very long time now. “It is a nine-minute-long short film with a fictional plot. It is also a music video because it contains a song that talks about why the ban on the sport is wrong and explain the science behind the conducting of this event,” he has said.
Hiphop Tamizha (pronounced Tamiḻā) is an Indian musical duo consisting of Adhithya “Adhi” Ramachandran Venkatapathy and Jeeva R. based in Chennai, Tamil Nadu.Initially underground since their formation in 2005, the duo achieved wide recognition through the track “Club le Mabbu le”; a radio performance of the song received over two million views within a week of its release on YouTube in 2011. The international brand Remy Martin, after hearing the song and being impressed with their determination, eventually launched Hiphop Tamizha as an official brand. In 2012, Hiphop Tamizha released their debut album Hip Hop Tamizhan, which is India’s first Tamil hip hop album; it was a major critical and commercial success. While the duo are primarily independent musicians, they have also contributed to numerous works outside independent music; they have performed and composed for films, and have also launched a clothing brand.
Adhi’s full name is Adhithya Ramachandran Venkatapathy and he was born on 20 February, while Jeeva R. was born on 29 June 1991. Adhi’s family roots are from Puliampatti Sathyamangalam in Coimbatore region. Adhi was born into a middle-class family with no knowledge in music or cinema; his father works at Bharathiar University while his mother comes from an agricultural background. Adhi came to know of rap music when his neighbour made him listen to Michael Jackson’s “Jam”. His interest in hip hop music started developing when he was in the tenth grade. He would upload rap songs to the internet and got positive response from people expressing interest in listening to more of his music; this encouraged him to start rapping in Tamil, also because he was more comfortable with it. His decision to rap in Tamil rather than English was to avoid looking like a “wannabe”. Adhi named his account on the video-sharing site YouTube as “Hiphop Tamizha” with an image of the Tamil poet Subramania Bharati, to avoid being caught by his parents. Adhi’s father had initially opposed his idea of choosing music as his career; he wanted Adhi to pursue higher studies, but gave him a year to do what he wanted, with the only constraint being that Adhi should not expect any help from him. After realising that Adhi was “trying to do some good work”, he encouraged him. Adhi then moved to Chennai to “try [his] luck”.