Rajinikanth's Kabali to hit the screens on July 22

Rajinikanth’s Kabali to hit the screens on July 22

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After weeks of speculation, the release date of Rajinikanth’s much-awaited film Kabali is out. Thalaivar’s fans will have to wait another week to see their favourite superstar on 70mm. The makers of Kabali took to Twitter to put an end to all the speculation and reveal the release date of the highly-anticipated film.

Kabali received its certification from the censors on Monday, 11 July — a development that producer Kalaipuli S Thanu greeted with relief. The film — with a run-time of two hours and 32 minutes — has received a ‘U’ certificate.

The film, directed by Pa Ranjith, is said to be a story about the life and times of a don (played by Rajinikanth). Kabali will have three versions — Tamil, Telugu and Hindi — and will also be dubbed into Malay and will have a Malaysian release on 29 July. It will release worldwide in all its three Indian language versions on nearly 4,000 screens. A major plus for Kabali is that its ‘U’ certification makes it eligible for exemption from entertainment tax free in Tamil Nadu — its core box office collections “constituency”.

The hype around Kabali has been phenomenal and trade sources estimate that the film will do pre-release business of around Rs 200 crores from its theatrical distribution, audio rights, dubbing rights, overseas sales, digital sales and satellite television rights. Kabali is also one of the rare films in South India to get branding and merchandise sales. Every major brand wants to piggyback on the Rajinikanth mass entertainer, and with reason.